Elemental Flooring - Our New Flooring Brand Takes Shape

By Steve Getsiv, 12/03/09

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We have been working intensely for months on our new Elemental Flooring branding and making great progress!

The brand is really clean with extensive use of Helvetica Neue which we will use as our standard across all our marketing in the future. We have also got some beautiful complimentary colors in our green and gold.

A big "thank you" goes out to Calvin from Filter Talent for his outstanding design work.

I particularly like the see-through window in the Elemental Flooring packaging. Shown here is our Handscraped Birch.

We have even created a full design guide for implementation of the brand.
Nova Blog Photo

By Steve Getsiv, 12/03/09


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