The Man Who Sold Hot Dogs
A business friend of mine sent me his latest advertising campaign today. I really enjoyed his technique - one of the most colorful ads - and a really fun choice of fonts and colors:
Here's his pitch:
There was a man who lived by the side of the road and sold hot dogs.
He was hard of hearing so he had no radio.
He had trouble with his eyes, so he read no newspapers.
But he sold good hot dogs.
He put up signs on the highway telling how good they were.
He stood on the side of the road and cried: “Buy a hot dog, Mister?”
And people bought.
He increased his meat and bun orders.
He bought a bigger stove to take care of his trade.
He finally got his son home from college to help him out.
But then something happened.
His son said, “Father, haven’t you been listening to the radio?
Haven’t you been reading the newspapers?
There’s a big depression.
The European situation is terrible.
The domestic situation is worse.”
Whereupon his father thought, “Well, my son’s been to college,
he reads the papers and listens to the radio, and he ought to know.”
So the father cut down on his meat and bun orders, took down
his advertising signs, and no longer bothered to stand out on the
highway to sell his hot dogs.
And his hot dog sales fell almost overnight.
“You’re right, son,” the father said to the boy.
“We certainly are in the middle of a great depression.”
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